David Sahadi has been a part of the film and television industry for twenty years. He began his career in 1986 at NBC Sports in video production. Within four years he was promoted to the head of on-air promotion for the network’s sports department, the youngest person ever to hold that position. While at NBC, he wrote and produced weekly spots for all of the network’s sports programming and launched image campaigns for the NFL, the NBA, Major League Baseball and the Barcelona Summer Olympics. He has an Emmy to his credit.

In 1992 he was named Creative Director/On-Air Promotions for WWE (World Wrestling Entertainment). While there he wrote and directed thousands of commercials and promotional campaigns, and garnered over two dozen PROMAX Gold Medallion Awards which recognize creative excellence in commercial production. He also was integrally involved in the creation of storylines and talent-development campaigns during wrestling’s “Attitude Era” in the late 1990’s, helping the industry reach the apex of main-stream popularity and commercial success. His writing/directing credits also include four Super Bowl commercials, one of which was voted Top 5 Super Bowl spots in 1999 by both TV Guide and Advertising Age magazine.

Sahadi now works part-time for TNA Entertainment in Nashville, filling the same role he had while at WWE. When not working, he spends much of his time traveling, hiking and discovering small mountainous towns all over the continental United States.